Lining Up To Ride Hamster Wheel
We line up for everything. If we need to go to the toilet, we stand in line. When we want to spend our hard earned money, we are required to line up in a dehumanising and monotonous way that makes us seem less human every time we do it. It’s a way of life now, it’s a normal part of society that we barely notice but should. The hamster wheel to me is a symbolism for the many products that are fed to us everyday as the most desirable things of the moment. We lap it up, spend more money than they are worth sometimes just so we can be the firs to get our hands on the latest in thing.
The image of the cartoon hamster is plastered everywhere. It’s an image that is plastered in the minds of all the smiling people in the theme park. This is the way brands get themselves known now. It’s all about exposure, and being the most seen and most known. It’s being seen and getting money for doing so. The cartoon hamster is everywhere, much like many brands in our real lives. To me, this is a stark warning of the realities of over commercialisation.
Most food is covered in chemicals, we drink soda that contains many chemicals that are considered unnatural. We drink petri dishes of bacteria when we drink from bottles and we think nothing of it. Then, we don’t care because we rarely experience the consequences of bacteria in western society. We rely so much on chemicals and interactions with medicines to save us from the realities of biological interaction, and this is scary because there is an increasing fear of these medicines working no more. When that happens, all the chemicals in the known world couldn’t help. We need to be more careful, we need to be more natural.
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